"Word-of-blog"

Cosmeticnews.com features a short article about Le Labo. After briefly sketching the concept and naming the perfumers the article states: "Word-of-blog has attracted brisk orders from Europe, Asia, the Middle East and Australia, according to the company. In partnership with department-store operator Barneys New York, Le Labo will roll out shop-in-shops in Manhattan and Dallas in September, and in Las Vegas, Los Angeles and San Francisco in 2007." Kudos to Cosmeticnews for coining a new term (or has it existed for a while and I failed to notice?) and for Le Labo for acknowledging the power of bloggers. :-) Since I am too lazy to post the links myself, here are some reviews of Le Labo scents, courtesy of Google.