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Thursday, July 05, 2012

Scent Bar at Target

Target’s latest beauty exclusive is a collaboration with Scent Bar!

From press release:
Proprietors Adam Eastwood and Franco Wright have earned a reputation as Hollywood’s fragrance gurus, guiding women on a voyage to discover their signature scents in the comfort of Scent Bar’s gem-like boutique. Now every woman can discover her signature scents with Scent Bar’s™ first bath and body offering, exclusively at Target and
“Our focus was on creating truly wearable scents wrapped in great body products she could use every day – all at a great price. For years we’ve helped women discover fragrances they fall in love with, and we’re thrilled to bring that boutique experience to Target’s specialty bath department” said Adam Eastwood.
Launching with four custom-designed fragrances, each scent includes a body wash, body lotion, body mist and a shea intense body butter. Scent Bar™ combines exotic fragrances with premium formulas in elegant packaging, starting at only $8.99. Each range of sheer-scented products is designed for everyday layering, so you can customize the intensity of your favorite scent, while leaving your skin beautifully quenched and luxuriously fragranced.

Discover your own signature scent with the four fragrance collections:

That playful glance. A new romance. Blush is a toast to the modern flirt, fragranced with notes of sugared peony, cassis and pink champagne.

Your private beach. A tropical breeze. Cabana invites you on the ultimate escape, fragranced with notes of coconut, Tahitian vanilla and papaya.

A midnight kiss. Your secret wish. Forbidden is an ode to seduction, fragranced with notes of ruby pomegranate, blackberry and amber.

Summer bliss. A citrus twist. Sunswept captures the joy of a sunny day, fragranced with notes of Sicilian orange, sheer lemon and bergamot.


Anonymous Olfacta said...

I think that the most interesting thing about this is Target's admitting that its customers might be willing to explore something besides the latest celeb scent. I wonder how these will do.

9:55 AM EDT  
Anonymous Roddy Jones said...

This is very interesting. Target is branching out and taking a chance. I'm like this comment, they are exploring things other then celeb scents.

9:57 PM EDT  
Blogger MelissaJane said...

They look like fruity florals to me. Not too edgy a marketing concept.

2:27 PM EDT  
Anonymous Anonymous said...

I"ll admit up front I'm a snob. A terrible, horrible snob. That said, this makes me want to retch.

11:11 PM EDT  
Anonymous Anonymous said...

Seriously??? This looks like Bath and Body Works, nothing about it is upscale AT ALL. Now they are selling NAIL POLISH on their website. I think Luckyscent no longer care about niche perfume. What they are doing has nothing to do with perfume at all anymore:(

5:41 PM EDT  

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