Breaking News: Lanvin Rumeur scheduled to launch in September
According to Cosmeticnews.com, Inter Parfums SA is launching, this September, a new feminine fragrance under its license with Lanvin. Rumeur is described as a woody floral musk fragrance with top notes of magnolia, a heart of white rose, jasmine and orange tree blossom. The fragrance's base is composed of patchouli and musk. The fragrance was formulated by Francis Kurkdjian of Takasago "under the creative auspices" of Lanvin creative director Alber Elbaz.The fragrance launches this September in Europe, the Middle East and the US where it will enter 50 Saks stores in a year long exclusivity period. After the year's exclusivity, Inter Parfums will expand distribution to 200 doors. The line consists of the EdP in 30ml, 50ml and 100ml at €36; €52 and €75 respectively. The 15ml perfume concentrate will retail for €90. The ancillary products include a fragranced body milk (€26) a shower gel (€24) and a deodorant (€20). More fragrances, male and female, from Lanvin can be expected in 2008, says Inter Parfums SA president and CEO Philippe Benacin.
(The artcile by Don Duncan, cosmeticnews.com. Image from cosmeticnews.com)