Perfume Review: Apivita Euphoria
My random sample this week turned out to be Euphoria by Apivita. It must have spent at least two years in my sample box, and all I remembered of it was that it had a gourmand feel and that the brand was Greek, which is exactly what made me put the sample into the box in the first place, as I am a big fan of most things Greek (Maria, if you happen to be reading- big hugs!). After stumbling upon this needle in a haystack, I started to research, and discovered that Apivita has been established over thirty years ago and started with just four people and a "pioneering propolis soap". Today it is said to be one of the leaders in natural products in Greece and is spreading its bath and body care products and its inspirational messages ("If you have a dream you will achieve it, and if you achieve it you will dream again." - Nikos Koutsianas, the Co-Founder) across the world. Apivita's fragrance line consists of several "single-note" scents (Lavender, Jasmine, Spice, Wood, etc.) and of three supposedly beneficial fragrances called Harmony, Energy and Euphoria.
Now, my ability to be euphoric -to borrow the quote from The Hitchhiker's Guide to the Galaxy- "you could fit it in a matchbox without taking out the matches first". A gentle, pleasantly sweet blend of ylang-ylang, vanilla, grapefruit, bergamot, tangerine, cinnamon, and sandalwood is certainly incapable of stimulating my "body and senses by creating a euphoric, romantic mood" ...A sumptuous leather, a dirrrty musk or a joyous, spring-like lily of the valley perfume might produce such an effect, but I digress. There isn't much to say about Euphoria, it is basically a vanilla fragrance with a lovely, creamy floral note that is only apparent in the very beginning and a juicy, honeyed citrus accord, which, again, pretty much disappears within ten minutes. I'd call it a budget version of Rich Hippie's insanely expensive but much more intense and attractive Psychedelic. Euphoria is enjoyable and easy to wear, a no-brainer scent that would be perfect to wear to bed at night, as it is cuddly and fluffy and soft. Euphoria is really not a fitting name for it. I hereby propose to rename it into Comfort.
Euphoria is avilable at apivita.us, $30.00 for 3.4oz.
Please visit Aromascope to read about Ina's Needle of the week.