Perfume in the Glossies

"More people talk about wanting a custom scent lately, but I believe what they're looking for is a perfume that's composed with some of the artistry and spirit that prevailed in the past", says Frederic Malle in his column in the August issue of Allure (page 118). For those searching for a signature scent Malle recommends "fragrances created by highly trained perfumers who have worked in one of the big perfumery labs"( ex. Grojsman's Eternity); perfumes produced by "companies that have an artistic approach" (ex. Serge Lutens); "classics" (ex. Mitsouko). Malle also very favorably mentions S-Perfume 100% Love, which will be available at Barney's in September. Lauren Cohen announces "Purple's New Reign" on page 74, quoting Dara Quinlan, vice president of fragrance evaluation at Firmenich, who says that "purple flowers like violet and iris smell rich in a way that is very tasteful". Fragrances used as an example: Bvlgari Omnia Amethyste, Avon Imari Seduction, Boucheron Miss Boucheron, Caron Violette Precieuse (new one). Rebecca Mead's article on Aerin Lauder, "The Good Heiress", mentions Private Collection Tuberose Gardenia, "a tribute to her grandmother (...) and their mutual love of white flowers". (page 210) "Everyone who smells the new scent really loves it, because it is very floral, and it's very easy to wear. It's not plarising; there;s nothing unusual about it. It's not spicy and scary, it's just like a beautiful bouquet of flowers." (page. 245) Other fragrances mentioned in Allure this month: Manuel Canovas Paris Anse Turquoise (bergamot, ylang, Peruvian balsam, page 68), SJP Covet (page 78). Scent strips: Light Blue (of course!), Avon Imari Seduction. In comparison to Allure, Harpers Bazzar offers much less perfume-related content this month. "Bazaar Loves" Private Collection Tuberose Gardenia (page 112), "Hot Scents" are Sarah Jessica Parker Covet and Marc Jacobs Daisy (page 122), and that's pretty much it. Scent strip: Missoni Acqua.