2008 Fragrance Trends Predictions
According to Bell Flavors & Fragrances, Inc., "the following top 10 fragrance profiles will drive the market in 2008 and 2009: 1. White floral, tuberose, gardenia 2. Island tropics 3. Ambery blends 4. "Eco-conscious” green natural aroma 5. Cocktails, ester profiles 6. Grains (rice, wheat, popcorn) 7. Patchouli, retro, musk 8. Iris notes (women) 9. Orange blossom notes (men) 10. Vetiver, woody notes (men and women)" With exception of 2, 4 and 5, it all sounds great to me. Info source, Perfumer & Flavorist |
posted by Marina |
12:47 PM
18 Comments:
Those are reeeeaaaallllyyyy wide categories. Just took 10 random scent releases from last year and managed to make all of them fit except 1. I don't get trend forecasting :-)
R,
Yeah, "ambery blends". :-) Those would encompass ...well, a lot of scents :-) Also, I didn't pay proper attention, I guess. I just noteced iris. What, again?! Nooo!
What, no "Fruity florals?" Let's give a big cheer for that then!
Kathy,
Yes, unless it is disguised as Island Tropics :-)
what's an "ester profile"? i googled it and came up with nothing.
Kamala,
I wish I knew :-)
Esters are those fruity ("Mozartian" as Turin would write) chemicals. So sorry, but I think that means fruit cocktails! Agree with Robin that these are pretty broad, but at the same time, interesting. The grain thing certainly seems to be true. The cocktails, island tropics and OB for men all send chills through my spine, but otherwise sounds okay.
-Erin
Erin,
Well, there you go, we knew there were fruits hiding there somewhere :-)
hehehehe... esters sounds even worse then fruity florals. I can't help thinking raspberry, pineapple and days in the organic chemistry lab some 20 years ago, salivating like Pavlov's dog all over the place while handling these esters....
you know, it reminds me of the color forecast they do for interior designers - i think this year's color is periwinkle, or something. totally useless, imho.
Forecasting schmorecasting. Patchouli is already in everything and its mother, ambery is the very definition of oriental, there's been no shortage of tuberose and iris has already been the star ingredient of how many releases in 2007? And tropical, now, that sounds new, doesn't it? This seems to cast too wide a net to be of any use. At least, when Pantone says the colour of the year will be iris blue, now that's a commitment. Grumpy, moi? Naaaah.
Andy,
Ugh, that does not sound good! :-)
Kamala,
Periwinkle? I love that! :-)
Denyse,
I can't believe iris is still there. So tired of that note.
Andy salivating; that's a fun image...
[I just LOVE any image of the Tauerman !]
Soooo-
Vot elz iz noo ?
Ida
:-)
So what does "eco-conscious" smell like?
It used to smell like dirt, sweat, and head shop patchouli. I suspect that these days it smells more like freshly washed organic cotton and the inside of a brand new Toyota hybrid.
It makes me giggle to think about the perfumers surveying their racks of aromachemicals and thinking -- "Now, to make something natural..."
A
Ugh, whatever it is, I want nothing to do with it :-)
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