Rue Royale by Hove Parfumeur: Review and Draw
Hove’ Parfumeur was founded in 1931 in the French Quarter by Mrs. Alvin Hovey-King, a military spouse who’d traveled widely and loved European perfumery. Yet the house emphasizes local aromatic treats like Tea Olive (osmanthus), Vetivert (widely used in the Southern US in linen chests), and Wild Azalea from the Gulf of Mexico. The line remains remarkably coherent, very little reformulation has occurred over the decades, and the shop, newly relocated to 434 Chartres Street, looks marvelously Old French Quarter.
I’ve been visiting Hove’ Parfumeur since I was a wee small tot, and my favorite has always been their quiet yet elegant chypre “Rue Royale”. They describe it thusly: “A hint of musk pervades this basically dry and light fragrance, selected most often by fair brunettes who wish a quiet elegance.” My mother told me I was too young to wear such a sultry brew back when I was 7 (she’d buy me Tea Olive or White Ginger), but now that I’m all growed up, it’s a mainstay.
They also make wonderful Tea Olive and Vetivert colognes, both very simple and elegant.
434 Chartres Street, New Orleans $21 through $152, also in a solid compact for $22
I’d love to send an interested reader a sample of the solid Rue Royale. Just leave a comment about a city you know of that has its own “Slow Perfumery” that emphasizes local material, or, if you don’t know of one, tell me which city should have such a perfumery. The winner will be chosen randomly.