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Monday, July 17, 2006

Breaking News: Lanvin Rumeur scheduled to launch in September

According to, Inter Parfums SA is launching, this September, a new feminine fragrance under its license with Lanvin. Rumeur is described as a woody floral musk fragrance with top notes of magnolia, a heart of white rose, jasmine and orange tree blossom. The fragrance's base is composed of patchouli and musk. The fragrance was formulated by Francis Kurkdjian of Takasago "under the creative auspices" of Lanvin creative director Alber Elbaz.The fragrance launches this September in Europe, the Middle East and the US where it will enter 50 Saks stores in a year long exclusivity period. After the year's exclusivity, Inter Parfums will expand distribution to 200 doors. The line consists of the EdP in 30ml, 50ml and 100ml at €36; €52 and €75 respectively. The 15ml perfume concentrate will retail for €90. The ancillary products include a fragranced body milk (€26) a shower gel (€24) and a deodorant (€20). More fragrances, male and female, from Lanvin can be expected in 2008, says Inter Parfums SA president and CEO Philippe Benacin.

(The artcile by Don Duncan, Image from


Blogger elle said...

Really love Kurkdjian's CD Eau Noire and Rose Barbare and am hopeful about her Bois d'Armenie, but am just a tad worried about Rumeur. I've sniffed the original and it was intense. My one complaint about Rose Barbare was the lack of a sufficiently barbaric tone. I'm concerned her Rumeur will be too polite, and not nearly scandalous enough. WHY can't they just rerelease the original???????

9:36 AM EDT  
Blogger Marina said...

I don't know why can't they just do that. I mean, ok, some ingridients might not be used anymore for various reasons, but still...we'll see how it goes... I am 90% sure it will be, as you say, too polite. Just as Rose Barbare, although most interesting and striking of the (at that moment) 3 exclusives, was not nearly barbaric enough to justify its name. (Am I going nuts or is Kurkdjian a he?)

9:51 AM EDT  
Blogger elle said...

OMG! Did I just perform a sex change on the poor man??? LOL! I have no idea. For some reason, I always automatically think of Francis as a female's name, but, of course he/she is not English. Well, hopefully he's gay and would thus be pleased. Of course, he's probably happily married w/ ten children and I've just added insult to injury. Sigh.

9:56 AM EDT  
Blogger lilybp said...

Gernerally, Francis = man, Frances= woman. But you never can tell nowadays:) Not sanguine about the possiblities here (for perfume, not gender:). Will make sure you are disappointed, too, M--just need a little time:)

10:00 AM EDT  
Blogger elle said...

Of course you're right! Slaps forehead! Hopefully he will be sufficiently annoyed w/ me to inject some extra venomously dark notes in Rumeur. :-)

10:07 AM EDT  
Blogger Marina said...

I am sure he is quite gallant and will graciously brish it off :-) *Spritez Eau Noire to placate FK*

10:14 AM EDT  
Blogger Marina said...

I am looking forward to being disappointed all but us this sounds extremely weird now. Oh well :-)

It's that promised magnolia note in the top that bothers me...I am having visions of L'Instant. Which is a lovely scent, but it's not what we want with Rumeur, right?

10:16 AM EDT  
Anonymous Anonymous said...

I share the concerns listed above. I've never had the fortune to smell the original Rumeur, so I can't say what it smelled like. However, an olfaction French research group lists it as a chypre-fruity. The description of the modernized version sounds like anything but. Yes, ITA. The new version sounds way too polite. And Colombina, if it ends up smelling like a water baby, well, you know the routine. Off with their heads.

7:42 PM EDT  
Blogger Marina said...

:-) The executioners have been put on standby...we'll see...

8:29 PM EDT  
Blogger chayaruchama said...

Heads SHOULD roll for messing about with a moody, leathery chypre that is dark and growls in the doesn't need the going-to-church requisite white gloves! Just say NO...leave wellenough alone!

12:09 AM EDT  
Blogger Marina said...

I agree! Just say, No!! :-)

9:01 AM EDT  
Blogger rockinruby said...

MAGNOLIA!?!?! Are they NUTS? I'm sulking off to go sniff at some REAL Rumeur. I'm sure I will give it a sniff when they launch it, but let's just say I'm skeptical....

10:53 AM EDT  
Blogger Marina said...

That's what caught my eye too, not in a good way. Magnolia...I have nothign against magnolia notes, but it seems out of place here. We'll see...

11:20 AM EDT  
Blogger rockinruby said...

Why, yes, I like Magnolia, too. I'm a total sucker for last year's Opium summer edition with all that glorious Magnolia. But NOT in Rumeur. Heck, why not just pour some into Bandit and Cuir de Russie while we're at it! Sweeten those babies up!! Grrr.

12:03 PM EDT  
Blogger Marina said...

Oh my goodness, please, don't give Them ideas! :-) They might just do it to Cuir de Russie and Bandit.

1:04 PM EDT  

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