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Wednesday, January 11, 2012

Nerd Girl Guesses What’s Hot for 2012

By Marla

I don’t read fashion mags, I don’t visit the catwalks of South Beach, I don’t go to Paris much anymore. So who am I to guess perfume trends for 2012? Ha! I’m going to do it anyway! Here are my educated guesses about what we’ll see more of in perfumery this year. Please leave a comment telling me your top guess for a trend, OK?

1. Roses everywhere. I love a good rose perfume, and I’m guessing Her Old Fashionedness is going to make a big comeback this year. 2011 put a lot of us through a Cuisinart, and I’m guessing we’re thinking more about our grandparents, who also went through such times, and what our grandmas grew, which was roses. Roses are comforting, and roses are strong. Bring on the rose!

2. Leather and Cowboy-type notes. Smoke, sweat, hyrax poop. You get it. No more Mr. Clean. Hurray!

3. Travel sizes and variety sets. Perfumistas have been pleading for these for years, and just last year, a few started to appear. I’m guessing we’ll see more, but that might be wishful thinking on my part.

4. More food/perfume pairings for both perfume and gourmet goodies. There has been a lot of exciting crossover lately, and I think it’s just the beginning.

5. Weird scented objects. Like your phone, your toothbrush, your shoes, and your sunglasses. Well, why not, right?

OK, your turn? What’s coming down the pike?? And which way should we run???

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Anonymous Anonymous said...

Scented nail polish. GRRRRRRR. How mad was I when I got the new Dior Spring colours (gorgeous by the way) and found they were scented with a mediocre rose scent which did NOT mesh with my Vero Profumo Rubj. Tell me, why can Dior bring us ghastly scents for our finger tips but not make Diorling widely distributed. Why, I ask you . . . why, why, WHY!!!!!!? On another note, sure hope your right about leather, sweat and poop makin' a comeback. Bring it!

5:46 AM EST  
Anonymous Anonymous said...

Oh, and one more thing. The reason why various objects should NOT be scented is that it places an emphasis where none belongs. Please make me a cel phone that gets good reception instead please, Sunglasses that block the sun, look fabuloous and don't slide down my nose. Please don't force me to smell cheap aromachemicals in miscellaneous objects that compete with my expensive and carefully thought out scent wardrobe. Manufacturers, get back to good design and stop farming out all our manufacturing to CHINA!!!!! I think I need another coffee . . . or maybe not (and it better not be scented OR flavored!) Oh yes, and I did enjoy your post nerd girl, keep em coming!

5:53 AM EST  
Anonymous Anonymous said...

I collect nail polish and wear some of the really strange OPI colors, and be darned if I want them smelling like cheapo perfume! Because you're right, that would clash with the real perfume that I've carefully chosen for the day, or night. I agree, I fear these Franken- scented creatures....

6:17 AM EST  
Anonymous Anonymous said...

I enjoyed your morning rant and agree that products should concentrate on quality, not bells and whistles that have nothing to do with the product itself. I'm afraid I would be allergic to scented sunglasses!!

6:19 AM EST  
Anonymous Anonymous said...

I disagree with roses as the new IT flower, though of course all of perfumerie owes much to roses and they will continue to be present, just not as the star. Anise/absinthe comes to mind for some reason (not a flower, but as theme), as well as lillies - including lilly of the valley or muguet in French. Cartier's Baise Vole was one on the forefront of this trend and I think it will continue. Times of war/economic depression are times for chypres and I think we'll see a lot more of these (yay) coming around. We've already gotten some gorgeous chypres in the past year but that was just the beginning. The variations on chypre being endless, it may well be that the skankier ones will be dominant, as you predict. Scented objects sound revolting, especially scented cell phones. Brings to mind those little contraptions on the wall of public toilets that emit a little puff of bathroom "fragrance" every few minutes.

7:47 AM EST  
Anonymous Anonymous said...

I think you're on to something with lilies. They are very grounding and peaceful. Donna Karan's Gold is one of my favorites.

8:04 AM EST  
Blogger Tara said...

Interesting and fun post, Marla. Many thanks. I hope all of your predictions come true (except 5!) despite the fact I really shouldn't buy yet another rose perfume. Maybe the stealth fragrancing of everyday objects will just be a short-lived gimmick. Fingers crossed!

I have no idea what's to come myself - possibly more benzoin heavy perfumes? It would be nice to see more vintage-style fragrances being released and an up-scaling of mainstream perfumes after Bottega Veneta. Here's hoping!

9:35 AM EST  
Anonymous Anonymous said...

Dear tara,
Prada Candy was almost a benzoin-soliresin, but done in a much lighter style than I thought could be done, very impressive. I'd like to see more resins and retro, also. Though not emanating from my iPad....

10:16 AM EST  
Blogger Balutakat said...

As soon as you said "scented objects" I thought of the Elizabethans scenting their gloves. Scented leather goods have a long history! I just wish they were using better quality, as the others mentioned.

1:51 PM EST  
Anonymous Anonymous said...

Yes, scented leather gloves would be fine, I'm in agreement, high-quality scent good, cheapo industrial scent, bad.

3:49 PM EST  
Anonymous Anonymous said...

Thanks for being so gracious about my long winded morning rant Marla, I really needed it, but not sure anyone else did ha ha! Sitting calmly now, drinking unflavored coffee and radiating EL's Private Collection Tuberose Gardenia with no competing nail polish!

3:53 PM EST  
Anonymous Thalia said...

I can scent my own gloves/scarves/handkerchiefs with real perfume, thanks -- no need to pre-scent them for me.

I worry that fingernail polish is killing all my braincells ANYWAY, and the prospect of mixing in cheap aromachemicals doesn't help!

8:12 PM EST  
Anonymous Anonymous said...

Yes, I love certain perfumes on scarves. Some of those that are too strong for skin work beautifully on accessories. And let's hope the scented nailpolish trend disappears quickly!

8:47 AM EST  
Blogger Unknown said...

nice post. Now you can use this yellow pages directory to promote fragrances & attar products import & export business.

4:19 AM EST  

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