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Sunday, April 12, 2015

Going toward the light: Puredistance White (And a prize draw!)

By Donna

The sixth release from Puredistance follows the well received Black which was also authored by Antoine Lie, and White could not be more aptly named; it is very bright, dazzling even, the perfume equivalent of looking into the sun. This particular sub genre of white floral is not everyone's cup of tea, but it happens to be a style that I enjoy very much. I have fond memories of the highly pitched white florals from the Seventies and Eighties as perfumers experimented with the new aroma chemicals that were becoming available, enabling the birth of fragrances that defied gravity like nothing that had come before, such as the original Jessica McClintock, Azzaro 9 and Madeleine by Madeleine Mono. Smelling Puredistance White for the first time brought that era immediately to mind. Yet as always, the hallmarks of a Puredistance perfume are abstraction and refinement, and so it is an entirely modern creation unto itself.

The concept behind White is that smelling it should bring an immediate feeling of happiness, lightness, and freedom from everyday cares. Perfume can be a welcome escape from reality, but some have more of an effect on emotions than others; my own immediate response to smelling it was a delighted smile. The opening rides the very edge of brightness, veering perilously close to the precipice of what Luca Turin calls “overexposed white florals” but since this is Puredistance, one can be assured that it will not go over that cliff. As with the others in the line, the composition is extremely well-balanced and I never doubted it for a moment. Rose de Mai, iris, and bergamot fused with abstract white floral notes and modern musks flood the senses with their piercing beauty, and just when it seems that the effect cannot be sustained, the underpinning of sandalwood, tonka, vetiver and a whisper of patchouli appear, shoring up the lilting, feminine high notes like wedding guests carrying the bride on their shoulders. The final result is a floral perfume of impressive lasting power; after all, it a concentrated extrait formulation. It touches on some of the stylistic themes of earlier Puredistance fragrances while remaining distinctive in its own right; it is as abstract as Puredistance I if not even more so; a soft rustle of leafy green recalls Antonia; and its structure is as infallible as Opardu. Puredistance does not launch a new fragrance until it has been perfected, and White is a stellar addition to the line. As with any perfume, testing is advisable before purchasing, but for those who love White, its gorgeous alabaster flaçon will just enhance the experience.

Due to the generosity of Puredistance, I am very pleased to offer a beautifully presented boxed sample set of all six perfumes for one lucky reader: Puredistance I, Antonia, Opardu, M, Black, and White. Please leave a comment if you would like to enter to win. (The prize draw is open only to those with a mailing address in the continental U.S.A.; sorry, I am unable to ship internationally.) If you like, please let us know what your favorite Puredistance fragrance is in the comments, or which perfumes of this style you admire. The draw will remain open until Sunday April 19, 2015 at 6:00 Eastern Daylight time.

Image credits: Abstract white flowers wallpaper via Puredistance White flaçon via
Disclosure: I received my free sample of White from Puredistance for testing.

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Blogger Unknown said...

I would love to try these Puredistance perfumes. I am a huge fan of Puredistance 1, and I use it for very special occasions. I really want to sniff Antonia for one, and White sounds lovely.

6:36 PM EDT  
Blogger Unknown said...

Sorry, unknown above is Lori A.

6:37 PM EDT  
Blogger Maren said...

This sounds amazing! And I would love to be entered in the draw.

6:59 PM EDT  
Blogger Unknown said...

Puredistance White sounds amazing as does Opardu . I have yet to get my hands on any so it would thrill me beyond belief to get a chance to smell all of them.

7:05 PM EDT  
Blogger Unknown said...

Please enter me in the draw.

7:06 PM EDT  
Blogger Unknown said...

Puredistance White sounds amazing as does Opardu . I have yet to get my hands on any so it would thrill me beyond belief to get a chance to smell all of them.

7:06 PM EDT  
Blogger Unknown said...

I'd love to try it. I've not tried any of that line.

7:08 PM EDT  
Blogger Robert said...

Can't wait! I love a big white floral!!

8:23 PM EDT  
Blogger DuskBlossom said...

Such a lovely review. So fresh sounding. I have never tried Puredistance before. Please include me in the Draw. I am in the US.

8:32 PM EDT  
Anonymous Anonymous said...

My favorite Puredistance fragrance at the moment is Opardu. It's a lovely floral. Thanks for the draw! :)

9:18 PM EDT  
Blogger Unknown said...

Oh, yes; anything you've reviewed will always ee top drawer.

In MY drawer, puh-leeeze?

10:36 PM EDT  
Anonymous Anonymous said...

I have not tried any of these, and they sound quite interesting. I'd love to be entered in the draw. Thank you for hosting it! I do love white floral scents.

11:04 PM EDT  
Blogger monster said...

Antonia is my favorite so far, but I also like Opardu. I adore white flowers and can't imagine not liking White.

1:25 AM EDT  
Blogger Cynthia said...

I have heard so much about White! I love Antonia, so would love to give this one a try. Thank you!

2:14 AM EDT  
Blogger Nonnanina3 said...

I too have heard lots about the Puredistance frangrances. As a hyperosmotic woman, I would love to be entered into the draw for the samples you are offering!! Thanks.

3:59 AM EDT  
Blogger richpot said...

I am anxious to try the pure distance line. Thank you for the drawing.

Rich Potter

7:09 AM EDT  
Blogger Stacey Walls said...

Thanks for the draw! I am in the U.S. and my favorite Puredistance perfume is M.

9:06 AM EDT  
Blogger Sun Fontaine said...

I have yet to try any Puredistance scents but White and M really appeal to me. I'd absolutely love to try them, as well as the others! Please enter me in the draw, thank you so much!

10:12 AM EDT  
Blogger Sun Fontaine said...

I have yet to try any Puredistance scents but White and M really appeal to me. I'd absolutely love to try them, as well as the others! Please enter me in the draw, thank you so much!

10:12 AM EDT  
Blogger Phyllis said...

I would love to be entered into the draw. Have never been able sample these and they sound wonderful. Thank you.

8:51 PM EDT  
Blogger sunnlitt said...

I would love to try PureDistance White. Yum--a fragrance of brightness, what a wonderful concept!
I would love to entered in the draw.Thanks for the opportunity.

9:57 PM EDT  
Blogger Victoria said...

Really nice review Donna! The only Puredistance fragrance I've tried is Antonia, which is verdant, floral perfection. I would love the opportunity to try the rest of the line! White sounds gorgeous. I'm a fan of the BIG perfumes of the past!

7:52 AM EDT  
Blogger Unknown said...

White sounds delicious. Thank you for entering me in the drawing.

PJ Moore

11:53 PM EDT  
Blogger Kathryn said...

The only Puredistance I've smelled is Opardu, totally divine. I'd love to sniff the others. Thanks for entering me in the draw.

9:37 AM EDT  
Blogger Kristen said...

I would love to try all of these; I have never been able to try this line, so it would all be new! I am the right "vintage," myself, to have used some of the '80s perfumes you mention when they were new, but I didn't. In high school, I wore...Magie Noire. I am in the U.S.

8:43 AM EDT  
Blogger Unknown said...

I've only heard good things about this new release and I'm very curious to try it. I like Antonia. It's the only Puredistance I've smelled. Thanks for the review and a chance at the draw.
Suzy Q (in the US)

10:46 PM EDT  
Blogger ccdouglass said...

I have never sampled any Puredistance fragrances, and would love to be entered in the draw. Many thanks!

5:41 PM EDT  
Blogger Flora said...

THE PRIZE DRAW IS NOW CLOSED. Thanks everyone, for all your kind words and for participating. The winner will be announced soon. Good luck! :-)

9:22 PM EDT  

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