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Monday, April 24, 2006

Lorenzo Villoresi Alamut, an update on Czech & Speake and a new face of Bvlgari Pour Femme

According to Cosmeticnews.com, Lorenzo Villoresi's 16th fragrance, Alamut, will go on sale in late April in Villoresi's showroom in Florence, Italy. The Floral-Oriental scent named after an imaginary fortress in Persia will then be launched in 30 other countries, including Europe, the US and Japan.
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The fans of Czech & Speake might be happy to know that the company has signed an agreement for fragrance production and worldwide distribution with the Italian Intertrade Europe. Czech & Speake's eight existing fragrances will be retained but their bottles and packaging will be gradually updated, starting with N°88 for men. According to Intertrade's president Celso Fadelli, by the end of the year, "Czech & Speake will be sold in about 400 points-of-sale in Europe […] before taking on the US and Canada in January 2007.” (cosmeticnews.com)
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Bvlgari has revealed that the new ad campaign for its classic Bulgari Pour Femme line will be featuring Kate Moss. According to Comseticnew.com, "the campaign coincides with a packaging revamp for the line, along with its masculine counterpart, to give it a sharper, cleaner-looking bottle, and a stronger logo to emphasise the Bulgari seal. The ads, with Moss adorned in Bulgari diamond jewelry, are the first time the company has used a supermodel. The images will be seen when the revamped fragrances launch worldwide this September."

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