Lorenzo Villoresi Alamut, an update on Czech & Speake and a new face of Bvlgari Pour Femme
According to Cosmeticnews.com, Lorenzo Villoresi's 16th fragrance, Alamut, will go on sale in late April in Villoresi's showroom in Florence, Italy. The Floral-Oriental scent named after an imaginary fortress in Persia will then be launched in 30 other countries, including Europe, the US and Japan.
The fans of Czech & Speake might be happy to know that the company has signed an agreement for fragrance production and worldwide distribution with the Italian Intertrade Europe. Czech & Speake's eight existing fragrances will be retained but their bottles and packaging will be gradually updated, starting with N°88 for men. According to Intertrade's president Celso Fadelli, by the end of the year, "Czech & Speake will be sold in about 400 points-of-sale in Europe […] before taking on the US and Canada in January 2007.” (cosmeticnews.com)
Bvlgari has revealed that the new ad campaign for its classic Bulgari Pour Femme line will be featuring Kate Moss. According to Comseticnew.com, "the campaign coincides with a packaging revamp for the line, along with its masculine counterpart, to give it a sharper, cleaner-looking bottle, and a stronger logo to emphasise the Bulgari seal. The ads, with Moss adorned in Bulgari diamond jewelry, are the first time the company has used a supermodel. The images will be seen when the revamped fragrances launch worldwide this September."