"Coty Perfumes Individualize Distinctive Lovely Temperaments"

I happened upon a fascinating and poignantly charming in its old-fashioned naivety ad for Coty Perfumes from November 1925. In the ad, Coty assign their fragrances to various "types" of women. Thus we learn about: Perfume Creations for Blondes. "The delicate loveliness of blonde women is told by L'Or, L'Effleurt or La Rose Jacqueminot"... Perfume Creations for Brunettes. "The contrasting moods of brunette, swiftly changing or strangely tranquil, mysterious or ardent, are reflect with delicate intensity in Chypre, Styx or Ambreine"... Perfume Creations for Red Haired Women. "The arresting distinction and charm of red haired women, their infinite magnetic appeal, is translated in the rich, compelling fragrances of Ambre Antique, Cyclamen and Iris." For Brilliant Sophisticated Temperaments of the "delicately imperious" women of the world Coty offers Emeraude, Paris and L'Origan. For the Woman of Sunny Joyous Type "the unforgettable fragrances Muguet, L'Effleurt, Violette express the rare charm of golden youth and freshness in life and indescribable, winsome sweetness". "The enchanting fragrances of Jasmin de Corse, Lilas Blanc, and La Jasinthe translate the rare charm of dreamy, elusive types, giving out half-revelations of haunting beauty". "The thrilling charm of exotic women- its poignant fascination - reveals itself in the alluring perfumes of Chypre, Ambre Antique and Violette Pourpre - irresistible, magnetic". Coty creations for women of Mysterious Types are Ambre Antique, Styx, Cyclamen. The three "add depth to the woman of incomprehensible moods".