Stephen Jones to Launch Fragrance: "Futuristic but Rococo"

According to Vogue UK, British milliner Stephen Jones is launching his own fragrance. The Comme des Garcons founder Rei Kawakubo is collaborating with Jones on the project. "Fragrance and hats are ephemeral and romantic (...) It's the same mentality - almost more so than hats and fashion. I'm a tiny little company and I needed somebody who would be into what I'm doing. I did all the sketches and Rei approved them and said, 'Left a bit, right a bit.'" Jones describes the fragrance as "futuristic but rococo", and is planning to create a hat based on the design of the bottle. The as-yet unnamed scent is expected to be released next July. Image source, stephenjonesmillinery.com.