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Friday, February 25, 2011

Guerlain Rouge Automatique: Lipstick named for a Fragrance

According to WWD, in April Guerlain is launching Rouge Automatique, a 25-shade lipstick line taking an inspiration from a 1936 Guerlain product of the same name. Each shade will be name for a Guerlain fragrance, "past, present or future, since the cmpany has 600 registered fragrance names". Shades will range from beiges and reds to corals, oranges and pinks.

I am hoping for a pale lilacy sort of pink Apres l'Ondee and a sinister sort of red for Djedi. What about you?

Edited to add that, according to allglam.com, some of the shades are:

Rouge D’Enfer
Mitsouko
Cherry Blossom
Violette de Madame
Ne m’oubliez pas
Bloom of rose
Chant d’aromes
Jicky
Guet-Apens
L’heure bleue
Vol de Nuit
Chamade
Apres l’ondee (bingo! but what shade is it?)
Nahema
Fleur de feu
Quand vient l’ete

7 Comments:

Anonymous Anonymous said...

Ooh! Which one will be the showstopper red? Nahema? Or should Mitsouko get that, by rights? Jicky kind of has to be purple.

7:10 AM EST  
Blogger Marina said...

I don't see purples there, sadly...:(

9:46 AM EST  
Anonymous Sturgone said...

Cherry Blossom- the palest, most delicate shade of bluetoned pink
Rouge D'Enfer- Flaming orange-y red
l'heure Bleue- a very dark, brownish shade of purple red, like a scab
Quant Vient la pluie- medium shade of bright, pinkish red
Mitsuoko- a little bit dark cherry red

I'd love to smell Ne m'oubliez pas- I think I'd have to choose a sheer but bright red to connote wistful longing.

10:36 AM EST  
Blogger Marina said...

Great suggestions! I especially like the scabby L'HB :)

10:59 AM EST  
Blogger Flora said...

How fun! I would hope for a pretty, springlike peony-pink for Chant d' Aromes and of course a really dazzling color for Nahema, perhaps a bronzy red-gold.

4:38 PM EST  
Blogger Marina said...

Both totally make sense to me too!

4:41 PM EST  
Blogger Alyssa said...

Mmmm, wanting a gorgeous deep dark red for Vol de Nuit, please, leaning to brick rather than mulberry.

11:23 AM EST  

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