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Friday, February 25, 2011

Guerlain Rouge Automatique: Lipstick named for a Fragrance

According to WWD, in April Guerlain is launching Rouge Automatique, a 25-shade lipstick line taking an inspiration from a 1936 Guerlain product of the same name. Each shade will be name for a Guerlain fragrance, "past, present or future, since the cmpany has 600 registered fragrance names". Shades will range from beiges and reds to corals, oranges and pinks.

I am hoping for a pale lilacy sort of pink Apres l'Ondee and a sinister sort of red for Djedi. What about you?

Edited to add that, according to, some of the shades are:

Rouge D’Enfer
Cherry Blossom
Violette de Madame
Ne m’oubliez pas
Bloom of rose
Chant d’aromes
L’heure bleue
Vol de Nuit
Apres l’ondee (bingo! but what shade is it?)
Fleur de feu
Quand vient l’ete


Anonymous Anonymous said...

Ooh! Which one will be the showstopper red? Nahema? Or should Mitsouko get that, by rights? Jicky kind of has to be purple.

7:10 AM EST  
Blogger Marina said...

I don't see purples there, sadly...:(

9:46 AM EST  
Anonymous Sturgone said...

Cherry Blossom- the palest, most delicate shade of bluetoned pink
Rouge D'Enfer- Flaming orange-y red
l'heure Bleue- a very dark, brownish shade of purple red, like a scab
Quant Vient la pluie- medium shade of bright, pinkish red
Mitsuoko- a little bit dark cherry red

I'd love to smell Ne m'oubliez pas- I think I'd have to choose a sheer but bright red to connote wistful longing.

10:36 AM EST  
Blogger Marina said...

Great suggestions! I especially like the scabby L'HB :)

10:59 AM EST  
Blogger Flora said...

How fun! I would hope for a pretty, springlike peony-pink for Chant d' Aromes and of course a really dazzling color for Nahema, perhaps a bronzy red-gold.

4:38 PM EST  
Blogger Marina said...

Both totally make sense to me too!

4:41 PM EST  
Blogger Alyssa said...

Mmmm, wanting a gorgeous deep dark red for Vol de Nuit, please, leaning to brick rather than mulberry.

11:23 AM EST  

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