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Monday, November 26, 2007

New Launches Aplenty

According to, in the coming year, Selective Beauty alone will launch the following fragrances:

- A new MaxMara perfume that will become “the real return of the brand” to the fragrance world. Created by perfumer Vincent Schaller (Firmenich), the scent is built around a nutmeg note, and five different musks, which make up 60% of the fragrance. "The flat, elongated teardrop-shaped bottle" was designed by Thierry de Baschmakoff. The ad campaign features American model Amy Wesson. The EdP is priced from €45 (30ml) to €85 (90ml). The launch will take place in February in Europe and the US and will be followed by the rest of the world before September.

- The first fragrance line for John Galliano

- The first Jimmy Choo women’s scent in the US and UK markets

- A men’s line for Agent Provocateur

- A new women’s line (code name: Adagio) will join the Trussardi’s portfolio

- A new Iceberg offering, The Iceberg Fragrance for women over 30

- A new fragrance duo line for Bennetton called Benissimo

And this is just one company... Are you overwhelmed yet? I know I am.


Anonymous Anonymous said...

Is it wrong of me to wonder if the Jimmy Choo offering will be a leather scent? :-D

6:03 PM EST  
Blogger Marina said...

One would think it would include it as a note...:-)

7:11 PM EST  

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