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Wednesday, November 30, 2005

Perfume Review: Creed Love in White


To create Love in White, the scent meant to symbolize the sensation of freedom felt at sea and to evoke white sea foam and white clouds (“elements shared by all humanity”), Master Perfumer Olivier Creed traveled to the seven seas, or rather, five continents, and personally selected the ingredients for this fragrance, Creed’s first in five years. The chosen notes were “orange zest from Southern Spain, white jasmine from the Italian Coast, daffodil from the French Riviera, sandalwood from Mysore India, young rice husk from Tonkin, iris from Egypt, magnolia from the Guatemalan Mountains and vanilla from the Island of Java.” Quite appropriately, in view of such global ingredients, the percentage of proceeds from the sales of Love in White will go to the United Nations Educational, Scientific and Cultural Organization (UNESCO). That is perhaps the first time that I encounter freedom, humanity and charity being the part of the description of a scent. To be very honest, as far as fragrances are concerned, all I want from them is to be gorgeous, at least a little wearable and romantic (oh yes, I am "deeply superficial"). Luckily Love in White fulfills all three criteria. So much so that I don’t mind the fact that it is rather aquatic in its nature. Coming from me, the absolute hater of marine notes in perfume, this is a huge compliment.

Love in White starts fresh and green on my skin; to my nose the beginning smells of lilies of the valley and grass (perhaps this is the daffodil I smell?), there is most certainly no orange zest or anything citrusy at all. The aquatic accord comes and goes, it is there in the beginning, adding a certain coolness and clarity to the composition. Sandalwood, magnolia and vanilla are the best part of the scent, they bring warmth, sweetness and, to me, wearability. The sweetness lingers for quite a long time with but a hint of aquatic somewhere in the distance. The fragrance is heady without being loud and lasts quite a long time on my skin. As for the image it evokes in my mind…how about a bride in her pristine white attire? Love in White makes me want to be 19 and absolutely, utterly, madly, head over heels in love…To be planning a big white wedding with a big white dress…To live again in the charmed and poignantly perfect world of bridal magazines with their glossy innocence. To return to the time of seemingly eternal summer and cloudless sky.

This wonderfully nostalgic and movingly pretty fragrance can be yours for $110-195.00; it is available at Aedes, Bergdorf Goodman, and Neiman Marcus, to name only a few.

*The painting is by Jon Whitcomb.

12 Comments:

Blogger AngelTea said...

Dear M,

This review simply made me cry: the last part on that nostalgic and "lost" time unexpectedly came alive again to me...

As for the perfume: if you - 'the marine notes hater' - approve it, there must be something special; need to try!

7:40 AM EST  
Blogger Christina H. said...

Well, I'm sure glad you liked it. I wanted to.I tried and to no avail. I am glad that it suits you. It's found a happy home!

7:53 AM EST  
Blogger colombina said...

Dear AngelTea,
If you do not aquatic notes, you will really enjoy this one! And the bottle is gorgeous too, white with silver letters (well, you saw the picture, but it is better "in person")

9:11 AM EST  
Blogger colombina said...

Christina,
I surprised myself a lot by liking it. This maybe the first and the last aquatic I will ever wear :-) Thank you!

9:12 AM EST  
Blogger NowSmellThis said...

It did not work for me at all, M, but glad you found another to love!

11:18 AM EST  
Blogger colombina said...

First Bleecker Street then this...The End of the World is upon us, because I am starting to like fresh/dry/aquatic scents.

11:24 AM EST  
Blogger ParisLondres said...

oWonderful review of this new creed that I have not tried yet.
I do not care for the Creed boutique in Paris but will try it soon. I cannot stand aquatic notes but you make it sound gorgeous.

11:56 AM EST  
Blogger colombina said...

Thank you dear N!
It seems to me that so few people like aquatic scents, why do perfumers insist on producing them? hmmm

11:58 AM EST  
Blogger boisdejasmin said...

It did not work at all on me, but I am glad that you like it.

From what I read, aquatic and green florals have the widest appeal, and the focus groups on which the initial tests take place rate these types of fragrances very highly. Unfortunately for us...

12:59 PM EST  
Blogger colombina said...

Very unfortunate for us...
But where do they find those aquatic-loving members of focus groups then? :-)

1:06 PM EST  
Blogger katiedid said...

I am beginning to suspect that despite your frequent protestations, you ARE in fact a marine/aquatic note lover. It just so happens that you don't like they way these notes are employed in most perfumes, pehaps? Did I ever send you a sample of Compagnia Delle Indie's Donna? I think you might like it's simple charms, and it's soapy-kelpy marine and aquatic notes that are infused into the very tender floral accords.

5:43 PM EST  
Blogger colombina said...

K, you are right, I should just face the truth. I do like (very few) aquatics. It is the same with white florals. I always say I dislike them and then I stop and count how many I actually love...bah!

And I did like Donna, it was quite lovely and not all that marine on me.

9:30 PM EST  

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