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Friday, March 10, 2006

On the next Guerlain spokesperson...

As has been reported before, the house of Guerlain has signed up Oscar-winning actress Hilary Swank to be the spokesperson for its new fragrance, scheduled for launch in September. According to The Moodie Report, "the company is aiming to expand its international presence by associating its name with a muse. Swank is described as “a personality and character embodying the Guerlain spirit”. She will represent Guerlain for the next three years. "


With all respect to Hilary Swank (who is stunning, no doubt about it) , somehow I just cannot accept her as a Guerlain muse. For the lack of better words, I would describe her as "contemporary", "minimalist", and even a little "sporty". She would make a great spokesperson for Donna Karan. As far as Guerlain is concerned, I would love to see Cate Blanchett promoting their scents. She has the sort of exquisiteness and timeless elegance that I came to associate with many Guerlain's creations. Then again, perhaps Guerlain is not very iterested in "timelessness" at the moment and is more concerned with a wider appeal and more modern image.



*The images are from imdb.com, virgin.net and cdn-channels.netscape.com.

21 Comments:

Anonymous Leopoldo said...

I'm with you on Cate Blanchett. Love Swank's swank as an actress, but as Guerlain's muse, she'll lose her double-u. Cate however, is radiant. Timeless indeed. She turns my head every time.

5:09 AM EST  
Anonymous Leopoldo said...

I meant her s. I'm a klutz!

5:10 AM EST  
Blogger Christina H. said...

I completely agree with your Kate Blanchett choice!She seems more mature,elegant and regal.

8:49 AM EST  
Blogger colombina said...

Leopoldo,
Well, Swanks contract is for 3 years, so maybe next time....maybe next time they will listen to us :-)

8:50 AM EST  
Blogger colombina said...

Christina,
Regal is right. I have a sneaky suspicion though that Guerlain was going for "more accessible", and younger. :-(

8:52 AM EST  
Blogger Cait Shortell said...

You are kind to La Swank and very correct that someone else should have this job, in my opinion.

10:34 AM EST  
Blogger colombina said...

Cait,
Well, she is gorgeous. Just not in a Guerlain kind of way :-)

10:51 AM EST  
Anonymous Rob said...

I don't find her particularly attractive even - there's something very masculine about her. She reminds me of Jennifer Garner in that way. She also seems completely American, in a corn-fed kind of way. A baffling choice, to say the least.

Audrey Tautou would make sense to me. Blanchett would be perfect.

2:25 PM EST  
Blogger colombina said...

Rob,
I was nodding my head redaing your comment. Yes- to everything, especially the looking American part. (Not that it's a bad thing, I hasten to say.) It is just that it is not a Guerlain look.

2:56 PM EST  
Blogger katiedid said...

I couldn't agree with you more. I'd read that folks had inklings she was to be their new famous face, but I couldn't bring myself to swallow that. She DOES look sporty (and, well, rather horsey to me, too.) I think you are right, she'd be such a better fit for the DKNY line than Guerlain. How peculiar, and honestly, it's sort of worrying if that is the direction they're choosing for themselves.

I do appreciate some of the big houses reaching out to find faces that aren't your typical classical-style beatuies, but... that's kind of what you think of and look for in Guerlain, classical beauties. Perhaps they will be using her more on their makeup line? Because that I can totally see - her features are slightly angular and big, and that I bet should work well for makeup adverts.

5:44 PM EST  
Blogger colombina said...

Katie,
I am not sure if she will even advertise their makeup, etc. The articles are saying- their next scent.

6:05 PM EST  
Blogger nonnka said...

Ona chut'-chut' na loshad' pohozha, in a cute kind of way of course...

7:48 PM EST  
Blogger colombina said...

Nonnochka,
Cure loshad'... xa xa xa

9:43 PM EST  
Blogger marchlion said...

I think Hilary's gorgeous, but yes yes she is so wrong for Guerlain. Cate Blanchett a much better choice. I also think Tilda Swinton (the white witch in Narnia) would be a wonderful choice, she's an English aristocrat with both elegance and exoticism, all 6 feet of her.

8:39 AM EST  
Blogger colombina said...

March,
Great choice! She could be a good substitute for Blanchett in general, don't you think, they are alike somehow.

8:46 AM EST  
Blogger marchlion said...

I think people mix them up the same way they do Swank and whatsername... Jennifer Garner. Objectively, Cate Blanchett is prettier, but there's something about Tilda that grabs me. Are you a movie buff? Rent The Deep End with Tilda in it. It's darkly funny (are you a mom? makes it funnier), noir-ish and beautiful to look at, in an eerie way. I also loved Orlando (the movie, not Bloom).

9:23 AM EST  
Blogger colombina said...

March,
I am writing down the titles, especially want to see The Deep end, because, yes, I am a mom too :-)

9:28 AM EST  
Blogger marchlion said...

I should explain (so you won't think I'm insane): The Deep End is a thriller, probably rated R. The funny bit, which dawned on me slowly is: Tilda is up to all this subterfuge and skullduggery, she's being blackmailed, and the pressure is immense -- but her kids are completely oblivious because, you know, as long as she's got their soccer cleats and lunch made, who notices if she's moving bodies around? It's the ultimate take on the total self-absorption of children.

10:09 AM EST  
Blogger colombina said...

This sounds like a Must-See, definitely!

10:27 AM EST  
Anonymous Leopoldo said...

'The Deep End' - lovely shots of Tahoe and Goran Visjnic (sp?) too!

12:19 PM EST  
Blogger colombina said...

Seriously you guys, I am going to go see if our Blockbuster here has this film!

12:28 PM EST  

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