As has been reported before, the house of Guerlain has signed up Oscar-winning actress Hilary Swank to be the spokesperson for its new fragrance, scheduled for launch in September. According to The Moodie Report
, "the company is aiming to expand its international presence by associating its name with a muse. Swank is described as “a personality and character embodying the Guerlain spirit”. She will represent Guerlain for the next three years. "
With all respect to Hilary Swank (who is stunning, no doubt about it) , somehow I just cannot accept her as a Guerlain muse. For the lack of better words, I would describe her as "contemporary", "minimalist", and even a little "sporty". She would make a great spokesperson for Donna Karan. As far as Guerlain is concerned, I would love to see Cate Blanchett promoting their scents. She has the sort of exquisiteness and timeless elegance that I came to associate with many Guerlain's creations. Then again, perhaps Guerlain is not very iterested in "timelessness" at the moment and is more concerned with a wider appeal and more modern image.
*The images are from imdb.com, virgin.net and cdn-channels.netscape.com.