A Scent for Bookworms: Paul Smith Story
Three nerdy cheers for Paul Smith! The British designer launched a fragrance inspired by his love of books. Created by Natalie Gracia-Cetto of Givaudan, Story is described as a mix of fruity, floral notes, featuring a central note of Haitian vetiver. It comes in a transparent glass rectangle-shaped bottle resembling a book and is packaged in a white carton with a front flap that opens like the cover of a book. The name on the packaging and bottle is printed in the typeface taken from an old Olivetti typewriter. British model Mathias Lauridsen is the hot geek in the Story ads.
Story will be launched the UK and the US, in September and October. The line will consist of three EdTs in 30ml, 50ml and 100ml priced at €38, €46 and €58; an after shaving lotion 100ml priced at €46, after shaving balm 100ml at €24, shower gel 150ml at €22 and deodorant stick 75g at €20. At this point the masculine scent will not be accompanied by a feminine counterpart, but the brand promises to launch women's Story in about a year's time. I am going to humbly nominate myself to front the women's ad campaign. I have glasses that are way geekier than those on Mathias Laurdisen.
The news and the images are from Cosmeticnews.com.