Hermes Kelly Caleche
I haven't been so excited by the news of a new release for a while. According to CosmeticNews.com, Hermès is about to launch a major women’s fragrance, Kelly Calèche, which "draws inspiration directly from the heart of the Hermès house". The name pays homage to the Hermès Kelly bag and the Calèche fragrance, one of the first fragrances released by the house. Created by Jean-Claude Ellena, the scent is said to be inspired by the smell of fine leather and is described as floral leather blend. Hermès Parfums general manager Catherine Fulconis informs that the fragrance is meant to fit "between the younger following of Eau des Merveilles and the more classic positioning of 24, Faubourg".
For an interesting article about Kelly bag, please read Hermes V. Hermes by Annie Groer, Washington Post. The article compares the Kelly and the Birkin bags, and describes the Kelly bag as "a touch more formal, a little more appropriate for an evening out, a business dinner, as a more refined look." "A woman who is going to wear the Kelly is of very erect stature, she comes from money, very good background, is extraordinarily educated, and life to her is one where she will be very inconspicuous". Kelly bag, created in 1930, received its name after Grace Kelly "deftly obscured her royal pregnancy with a structured, crocodile Hermes purse on a 1956 Life magazine cover. (...) after its moment in Life, it [the bag] was dedicated to Her Serene Highness, and, as legends often do, lives on after her". (By the way, hard as I try to find the bag on the cover of the said April 9, 1956 issue of Life magazine (picture on the left), I am unable to see it. Perhaps it is actually featured in the article itself.)
Kelly Calèche will have an exclusive preview at the new Hermès boutique opening on Wall Street on June 21st. In August it will be available in Hermès’ boutique network and in September will be launched for global selective distribution. I can hardly wait!
The line will consist of EdTs in 50ml and 100ml sizes, priced at €64 and €90, a body lotion (€47), a bath and shower gel (€39) and a deodorant (€38).
Image sources, comseticnews.com, kerrytaylorauctions.com.