"A table for two...with sparkle of crystal, shimmer of napery...personal attention from the maitre d'hotel...lilting strains of a Viennese waltz...and a lady, perfumed, glamorous...of whom her escort is obviously proud. All of it exists for her and she glorifies the setting - for there is a radiance, an alluring, sweetly persuasive fragrance - Coty's L'Aimant - that distinguishes her and makes her seem more lovely. Coty has this flair for creating fine Perfume which really heighten charm, and give "point" to personality. Indeed, there is almost nothing that money can buy which equals the power of a few drops of a delightful Coty Perfume to give one that joyous consciousness of being a lovely, desirable - and desired - woman! Find your favorite Coty odeur - at good shops!"
(From 1930s Coty ad.)