"Are you buying foreign labels and paying very high prices for perfumes because you consider them superior to the American ones?
Many women are. They probably do not know that Colgate & Co. use just what foreign makers do - the loveliest floral essences from Southern France, from Far Eastern gardens, from blossoming valleys all over the world for the blending of their perfumes.
They probably do not know that a Colgate perfume won first prize in the famous International Perfume Test. If you will make the Test, you too may find Florient a true expression of American loveliness."
(From 1922 ad for Colgate Florient Perfume)