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Saturday, January 13, 2007

On a To-Try List: Courvoisier L’Edition Imperale

Courvoisier is about to become the world’s first luxury spirit brand to enter the high-end fragrance market through the launch of Courvoisier L’edition Imperiale. The collection will consist of an eau de parfum and an eau de toilette and will be available worldwide at high-end retail locations starting in the spring of 2007.

According to Larry Plawsky, global vice president of marketing for Beam Global Spirits & Wine, “the unique luxury qualities associated with Courvoisier translate flawlessly into the upscale fragrance arena, reinforcing its image as a desirable and opulent brand”. L’edition Imperiale apparently targets 25-35 year old males who are ambitious, determined, desire to succeed, tend to be fashion conscious and believe that authentic premium brands, such as Courvoisier, are a symbol of success. Although expected to attract the loyal Courvoisier cognac consumers, it is also hoped that the fragrance will appeal to fine fragrance connoisseurs everywhere.

Although for various reason, I do not fit into the targeted audience, the scent does greatly appeal to me, simply because of the list of notes. Despite the name, Courvoisier L’edition Imperiale is not a cognac-flavored fragrance. Top notes of L’edition Imperiale include cardamom, mandarin, tagette and coriander. Heart notes are atlas cedarwood, smoked tea, royal calla lily and violet. The drydown contains vetiver, fir balsam, leather and amber. The scent was inspired by the fashion and wealth of the Imperial Court of Napoleon.

Courvoisier L’edition Imperiale eau de parfum will retail for more than $100 USD per 75ml bottle, the eau de toilette will retail for slightly less than $100 USD per 75ml bottle. Both concentrations of the fragrance will also be available in 125ml bottles.

Courvoisier L’edition Imperiale debuted in October 2006 at the Tax Free World Association Exhibition (TFWE) in Cannes, France, so if you have already had a chance to try it, please share your impressions.

The information is from a press release, The image is from


Blogger Marina said...

Red Menace,
If you get to sniff it, please report back! :-)

11:51 AM EST  
Blogger Gaia said...

Definitely need to try this one. Now, let's just keep Budweiser from releasing a fragrance...

12:43 PM EST  
Blogger Marina said...

The non-blonde,
Oh gosh, that's a little scary. What would they call it, Wassup or True? :-)

12:48 PM EST  
Blogger Marina said...

LOL, nope, no idea where. I am thinking places like Saks and MN petrhaps.

1:18 PM EST  
Blogger Trina said...

This *does* sound good! Now I can sing along to "Pass the Courvoisier" and MEAN it. LOL!

5:31 PM EST  
Blogger Marina said...


5:32 PM EST  
Blogger elle said...

I've always said I'm an external alcoholic (wear it, rarely drink it). This works perfectly for me. Those notes sound amazing and the price is definitely right.

8:08 PM EST  
Blogger Marina said...

Exactly. Same here :-)

9:08 PM EST  
Blogger lilybp said...

Well, I seem to be alone here in really loving the cognac itself! But the fragrance sounds good, too!!

9:39 AM EST  
Blogger Marina said...

I like cognac. I have it twice a year, maybe, but I like it :-)

9:40 AM EST  
Blogger Ben said...

The first alcohol-to-perfume crossover? I think not :)

Bombay made one a while back called 'Infusion'. It seems to be discontinued now, but even when it was available you could only get it in duty-free shops.

Reviews seem mostly positive, so I always keep my eyes open for it.

Oh, and tomorrow's friday, thank goodness.


10:04 PM EST  
Blogger Marina said...

Can't wait for Friday either. At this point I'd rather drink something strong, not sniff perfume inspired by it :-)

10:08 PM EST  
Anonymous Anonymous said...

I'm wearing this fragrance right now. So far it seems a little uninspired, but it's certainly pleasant and much better than average. Spicy, warm, sweetish with the tiniest hint of wine and a soft leather background. The marketing for the scent strikes me as vulgar; the "aspirational brand" mindset seems laughable to me. The world doesn't need more pampered punks, but this is definitely a nice fragrance.

8:56 PM EDT  

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