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Friday, February 23, 2007

Made by Blog, Nobi, Katie and Yours Truly in WWD

WWD has published an article about Made by Blog. The article, rather puzzlingly entitled IFF Blog Offers Behind-the-Scenes Look at Fragrance Creation, describes the idea behind the project, our two fragrances and how fun and challenging the perfumers, Clement Gavarry and Laurent Le Guernec, find it to create the scents for two bloggers, Katie of Scentzilla and yours truly of Perfume-Smellin' Things. The reason why I find the title, "IFF Blog...", and the focus on IFF "shaking up the traditional formula for creating a fragrance" puzzling, is simply because the blog and the idea are Nobi's and it is he who is shaking the formula. Of course, big thank you and kudos to IFF for allowing the project to happen and for the two of their perfumers to work with us. And being talked about in WWD is a big honor.

Since the article is by subscription only, I am going to post an excerpt here, and many thanks to Robin of NowSmellThis for making it possible for me to read the whole article.
With the help of an artist and two bloggers, International Flavors & Fragrances is shaking up the traditional formula for creating a fragrance.

The project is the brainchild of artist Nobi Shioya, who wanted to experiment with the fragrance development process by including the input of two passionate consumers. It started last May when IFF perfumers Clement Gavarry and Laurent Le Guernec began working with fragrance bloggers Marina Geigert, of perfumesmellin­, and Katrina Voll-Taylor, of The goal: for the perfumers to create each woman's "dream fragrance."

To follow the process online, Shioya created a blog called "Made by Blog," which tracks every step in the development of the fragrances. After receiving specifications from Voll-Taylor and Geigert, the perfumers send them samples for feedback. Le Guernec, best known for his work on Michael by Michael Kors and Marc Jacobs Rain, is working on Voll-Taylor's fragrance, called Auxeos. Gavarry, who created Carolina by Carolina Herrera and Matthew Williamson, has teamed up with Geigert to create a scent called Holy Grail. Also, the two perfumers worked together to create Lovely by Sarah Jessica Parker. Both fragrances are due to be finished by July.

Le Guernec said that Voll-Taylor was looking for "leathery, animalistic, sexy notes" for her Auxeos scent that were not commonly found in today's market. "We're pushing the notes further from what we do usually," said Le Guernec. "This triggers lots of new ideas and the desire to explore new territory." On the other hand, Geigert wanted a "spicy scent" for her fragrance, which she had already named Holy Grail — and wanted Gavarry to use notes like cardamom, saffron, iris, vanilla, musk, sandalwood, cedar, cinnamon and amber.

"These types of animalistic and sexy notes are hard to balance," said Gavarry. "You have to really stretch the boundaries. For me, it's a nice challenge to work for one person and have fun." (The whole text can be found here)


Blogger elle said...

Congrats!!! Very cool that they ran this piece. Yes, wish more credit had been given to Nobi. But, still...quite exciting. :-) Can't wait to hear how yours turns out.

10:54 AM EST  
Blogger Marina said...

Thank you, L, I can't wait either :-)

10:56 AM EST  
Blogger chayaruchama said...

How cool is that ?
SO exciting...

11:56 AM EST  
Blogger Madelyn E said...

Dear Columbina,
Is this like living a dream or what??

To create your personal perfume with master parfumeurs ...I 'm living vicariously ...

Best of luck w this wonderful project ~~

12:22 PM EST  
Blogger Marina said...

I think it's way cool :-)

12:34 PM EST  
Blogger Marina said...

Definitely a dream. I've been pinching myself for months now, to make sure I have not in fact dreamed up the whole thing :-)

12:35 PM EST  
Anonymous Anonymous said...

Both of your blogs are in a Blogline folder called Fragrances along with many others. I had no idea you were and she who have great blogs were involved in the project! Best of luck.

12:47 PM EST  
Blogger IrisLA said...

Congrats on the WWD article! You and your blog deserve the fame. :o)

12:53 PM EST  
Blogger Marina said...

Thank you very much for your kind words!

1:04 PM EST  
Blogger Marina said...

Thank you so much!

1:04 PM EST  
Blogger tmp00 said...

Very cool!

Can't wait to try the two fragrances.. and if they want to do the guy version of it, I am more than willing to volunteer!

1:27 PM EST  
Blogger Marina said...

I hope they do! but I must say, I think both of this scents should turn out unisex, so you are very welcome to mine. My Holy Grail is your Holy Grail :-)

1:29 PM EST  
Anonymous Anonymous said...

Excellent piece! Congrats! :) I cannot wait to smell the next round of mods.

I think that for the WWD readers, the title would make more sense. After all, IFF is the big name sponsoring the project. But it is just a guess on my part.


1:40 PM EST  
Blogger Marina said...

Thank you! And, at the end of the day those readers are likelier to actually read the article when it has a giant like IFF in the title. So it's all for the best for all concerned, I guess :-)
I am hoping the new mods will come soon...

1:42 PM EST  
Blogger NowSmellThis said...

Congrats M, and can't wait to see your scent in Bergdorfs :-)

2:54 PM EST  
Blogger Marina said...

Double thank you!, and yeah...I can dream :-)

2:59 PM EST  
Blogger marchlion said...

That is so neat! Congratulations!

5:28 PM EST  
Blogger Marina said...

Thank you, March!

5:30 PM EST  
Blogger lilybp said...

Yay! You are getting recognized all over!! How exciting!

8:23 AM EST  
Blogger Marina said...

Haha, thank you! :-)

8:38 AM EST  
Blogger Kelley said...

Did I read somewhere that these will be availabe for purchase in July? Or, is it that the next batch of trials will be available in July? This has been such a cool process and I am hoping for a long recap here on PST. I have missed out on buying samples of these several times! Back to my earlier point, I would love to read all about this some time in a Reader's Digest condensed form...(hint, hint).

11:06 AM EST  
Blogger Marina said...

I think the whole thing will wrap up in July. The some sort of recap will be published on Made by Blog, I should think. The next set of mods/samples will hopefully be available soon. Really, this depends on how busy the two perfumers are. When the mods arrive they are made available to buy- in a very limited quantity on Made by Blog. I can't wait to try the next mod(s)! I hope it's skanky :-)

11:19 AM EST  
Blogger Nonna Gorilovskaya said...

Congrats...You should have the next one named after you :-)

9:19 PM EST  
Blogger Marina said...

If there is ever a next one, I am going to call it Flamboyant :-)

9:21 PM EST  
Blogger katiedid said...

Aw. If there is ever another one, I am rooting for a Marina fragrance named "Skank." Heh. Or "Skank-o-meter" with packaging that includes a scale and a needle perpetually tipped towards "10."

10:03 PM EST  
Blogger Marina said...

LOL. Good one! But "next time" (heh) I am going to surprise y'all and ask for a tasteful, ladylike, ethereal lady of the valley scent.

10:04 AM EST  
Blogger katiedid said...

Oooh, what is a lady of the valley? (The word picture in my head is of an austere valley girl, hee! It's all my American upbringing to blame, you see ;))

2:26 AM EST  
Blogger Marina said...

HA! Well...There is the name of that scent, right there. I, of course, meant lily of the valley :-) But I shall call it Lady of the Valley :-DDDD

8:27 AM EST  

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