Town & Country Magazine's 85 Best Scents
Nina J. Judar's feature in Town & Country offers the list of 85 Best Scents, compiled based on Town & Country’s “powers of discernment and the expert opinions of various tastemakers". The list is divided into five categories: classic (1919-1979), contemporary (1980-2005), current (2005 to today), rare, and men's scents that Town & Country loves on women. The first four categories are further divided into Potent, Medium Strength and Barely There. This is the division that I found rather odd, since what's potent on one, is barely there on another. For example, Amarige and Joy, which, on me, are potent beyond belief, are placed in Medium Strength, the fairly forceful Allure is Barely There, and the transparent Eau d'Hadrien is filed under Potent. Another question I have, looking at the Best Contemporary section, is, where is Angel?! Obsession made it there, and even Prada did, so why not Angel? The Current Best Scents probably could have been sub-titled We Love Our Advertisers List, witness the presence of Valentino V among the bestest of the best (also found on an ad with a scent strip, page 31). Having said that, with a short description following each scent and an impressive array of fragrances (from Escada Into The Blue to Cuir Beluga to Jarling), this is one of the most exciting pieces on perfume that I have read in a glossy magazine in a long time.
For those who may not have an access to the February copy of Town in Country, here is the list.
Potent: Baghari (Robert Piguet), Bal a Versailles (Jean Desprez), Chanel No 5, Femme (Rochas), Fracas (Robert Piguet), Mitsouko (Guerlain), Opium (Yves Saint Laurent), Shalimar (Guerlain), Youth Dew (Estee Lauder).
Medium Strength: Anais Anais (Cacharel), Arpege (Lanvin), First (Van Cleef & Arpels), Joy (Jean Patou), L’Air du Temps (Nina Ricci), Lauren (Ralph Lauren), L’Interdit (Givenchy), Oscar (de la Renta), Rive Gauche (Yves Saint Laurent).
Barely There: Caleche (Hermes), Diorissimo (Christian Dior).
Potent: Boucheron, L’Eau d’Hadrien (Annick Goutal), L’Eau d’Issay (Issay Miyake), Obsession (Calvin Klein), Prada.
Medium Strength: Amarige (Givenchy), Calyx (Prescriptives), Carolina Herrera, Cashmere Mist (Donna Karan), J’Adore (Christian Dior), Lime Basil & Mandarine (Jo Malone), Marc Jacobs, Michael Kors, Paris (Yves Saint Laurent), Pleasures (Estee Lauder), Romance (Ralph Laurent), Stella (McCartney), Tresor (Lancôme), Vera Wang.
Barely There: Allure (Chanel), Au The Vert (Bvlgari), For Her (Narciso Rodriguez), L’Instant de Guerlain, Pure Tiffany.
Potent: Black Orchid (Tom Ford), Soir de Lune (Sisley), Valentino V.
Medium Strength: Armani Code for Women, Badgley Mischka, Beyond Paradise Blue (Estee Lauder), Burberry London, Cuir Beluga (Guerlain), Delices de Cartier, Donna Karan Gold, F by Ferragamo, Hypnôse (Lancôme), Insolence (Guerlain), Into the Blue (Escada), Island (Michael Kors), Lovely (Sarah Jessica Parker), Par Amour (Clarins), Rumeur, Silver Rain (La Prairie).
Barely There: Dianthus (Etro), Rose Ikebana (Hermes).
Potent: Fleur Oriental (Miller Harris), Iris Poudre (Frederic Malle)
Medium Strength: Beach (Bobbi Brown), Colonia (Acqua di Parma), Douce Amere (Serge Lutens), Dreams of the Sea (Antonia’s Flowers), Jarling (JAR), Love in White (Creed), No 1 For Women (Clive Christian), Perfect Kiss (Sarah Horowitz), Vanille Abricot (Comptoir Sud Pacifique).
Barely There: Millesime Imperial (Creed), Mimosa Pour Moi (L’Artisan), Acqua di Colonia (Santa Maria Novella), The Scent of Peace (Bond No 9).
Men's Scents Town & Country Loves on Women included: Eau Sauvage, Jean Maria Farina Eau de Cologne, No 88, Pour Un Homme de Caron, Vetiver (Guerlain).
The full text of the artcile can be found in the Febryary 2007 issue of Town & Country, pages 154-159. The magazine's website is townandcountrymag.com